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The Fifth China Brand Forum Held in Beijing

Time: 2019-12-19 Source: People's Network

People's Daily Online, Beijing, December 18 (Reporter Cao Shulin) Build a strong brand together and share a good life. The Fifth China Brand Forum, hosted by the People's Daily, was held in Beijing on the 18th. More than 300 representatives from government departments, enterprises and research institutes gathered together to carry out deep-level dialogues and exchanges on the theme of “quality of the country and strong brand”.

In his speech, Wang Dongming, vice chairman of the Standing Committee of the National People's Congress, pointed out that the important conclusions of General Secretary Xi Jinping's "Promote the transformation of Chinese manufacturing to Chinese creation, China's speed to Chinese quality, and Chinese products to Chinese brands" have profoundly clarified scientific and technological innovation and The importance of quality brand construction provides scientific guidance for improving China's industrial competitiveness and promoting economic transformation and upgrading, and points out a realistic path for China to become a country with high quality and a strong brand. These "three changes" are the inevitable requirements for implementing the new development concept and promoting high-quality economic development. They are the inevitable requirements for deepening supply-side structural reforms and accelerating the transfer of structural adjustments. They also play a decisive role in the allocation of resources in the market. An inevitable requirement to give full play to the role of government. He emphasized that to improve quality and strengthen the brand, we must focus on global competition and insist on “importing” and “going global”; we must base ourselves on the real economy and strongly support the development of private enterprises and small and medium-sized enterprises; we must focus on upgrading consumption and promote the solution of major social contradictions; It is necessary to strengthen innovation and leadership and improve the core competitiveness of enterprises; to carry forward the spirit of craftsmen and establish a value orientation for excellence; to adhere to the rule of law and do a good job of the top-level design of the system.

Li Baoshan, president of the People's Daily, pointed out that since the 18th National Congress of the Party, the Party Central Committee with Comrade Xi Jinping at the core has attached great importance to the construction of independent brands. From implementing the new development concept to promoting high-quality economic development, the General Secretary made "three The important instruction of "transition" to the establishment of "China Brand Day", we are more confident, more confident and more powerful than ever to build a strong brand nation. In recent years, great progress has been made in the construction of Chinese brands, but Chinese brands have not really made much noise internationally, which is very disproportionate to China's status as the world's second largest economy and the largest manufacturing country. He proposed four points: cultivating a brand must be conscious of thought and more conscious of action; fostering a brand must pursue quality and improve taste; developing a brand requires independent innovation and integration of innovation; building a brand requires enterprise efforts and also creates Good brand ecology.

The editor-in-chief of the People's Daily, Li Zhen, presided over the opening ceremony. Li Chenggang, assistant minister of the Ministry of Commerce and member of the party group, Ren Hongbin, deputy director of the State-owned Assets Supervision and Administration Commission of the State Council, and Gan Lin, deputy director of the State Administration of Market Supervision, attended the forum and delivered speeches.

Liu Junjun, the chairman of the China Brand Construction Promotion Association, Wang Tongsan, a member of the Chinese Academy of Social Sciences, and Dong Zhiyong, the dean of the School of Economics of Peking University, attended the forum and made special speeches. CRRC, China Railway, Yili, Maotai, JD.com, Gree, China Taiping and other well-known companies attended the meeting to discuss brand development.

The People's Daily attaches great importance to the research, dissemination and promotion of Chinese brands. It has held Chinese brand forums for 4 consecutive years, concentrating its wisdom on the building of Chinese brands, and promoting the development and upgrading of Chinese brands.

This forum released the "China Brand Development Index", and 100 corporate brands including Huawei, Alibaba, and SAIC Group were shortlisted in the "China Brand Development (Enterprise) Index" 100 list. This forum also held the “One County, One Product” brand construction and development sub-forum, focusing on subdivided industry fields and promoting brand transformation and upgrading.


Editor-in-chief: Wang Diantong

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