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People's Daily approves 15 major chaos in the media industry

Time: 2019-12-25 Source: Media Insights

The People's Daily commentary article, as a vane of public opinion for hot events, once became the focus of industry attention. Today, we will sort out critical articles in the People's Daily related to the media since 2019.

1.Star design

On December 6, 2019, in the 5th edition of the "People's Daily", the article "Responsibly Treating the" Celebrity and Talent "" called for a rational approach to the "Celebrity and Talent".

According to the article, the carefully crafted "personal design" is just a deliberately presented image, which is not necessarily true. It is essentially a marketing behavior. However, the true self is ultimately reflected in daily words and deeds, in all aspects of work and life. If life is also regarded as a "performance" with a "conformity path", no matter how good the performance is, there are always times when it comes to acting. Fans' real expectation for the star “personal design” is to return to their own ways, find themselves, continue to polish their skills, settle down and cultivate, and take a more pure performing arts path, and take Deyi Shuangxin as their professional goal and life value.

2.Pop-up ads

On December 4, 2019, in the 19th edition of the "People's Daily", "The Pop-up Advertisement Cannot Be Popped Up", and named the "Pop-up Advertisement" a random phenomenon.

According to the article, "pop-up advertisements" not only affect the mood and work efficiency of Internet users, but also bring problems such as Trojan horse implantation, information fraud, and forced consumption. To prevent the flood of pop-up windows, supervision is essential. Relevant departments should clarify their supervisory responsibilities, strengthen law enforcement, and strengthen precise law enforcement. Pop-up ads cannot be allowed to pop. For the problems caused by the bad pop-up window to the user, the specific main responsibility should also be specified. In this regard, it is advisable to strengthen the supervision of pop-up advertisements by referring to the measures to control spam messages: any entity or individual may not send pop-up advertisements to the recipient without the consent or request of the recipient; the recipient expressly refuses to accept the pop-up after consent In case of window advertisements, it shall stop sending to them.

3.Fan culture

On November 28, 2019, in the 5th edition of "People's Daily", "Building a Healthy and Upward Fan Culture", the article named the chaos in the existence of fan culture.

According to the article, a small number of fans have committed bad behaviors due to their fanaticism for celebrities, such as ignoring privacy and disrupting order. This reminds us that for the society, it is necessary to improve tolerance, accept and regulate the development of fan culture, and guide young people to pursue a positive and connotative "star"; for the fan group, forming a healthy fan culture depends on It is for everyone to ask himself with rational behavior, polite manners, and civilized language.

4.Online games

On November 22, 2019, in the 5th edition of the "People's Daily", "Let the" Anti-Addiction "Requirement Come to Effectiveness", the article named online games brought a series of social problems.

The article states that guiding young people to make reasonable use of the Internet and using online game products appropriately to promote their healthy growth is an important subject of social governance. For online game companies, they need to maintain self-discipline and fulfill their social responsibilities. Preventing minors from becoming addicted to online games is a complex and systematic project that requires the collective efforts of the entire society. It is believed that the continuous improvement of relevant legislation and system construction, the refinement of social governance and industry development will better promote the healthy development of the online game industry, emerge from the sun, and help young people grow up healthily.

5, watch the news to make money APP

On November 12, 2019, the ninth edition of the "People's Daily" article "Beware of MLM tricks transferred to mobile phones", directly named the problems of APPs such as "walking to make money", "seeing news to earn points", "swap videos for goods" and other apps.

The article states that for some time, APPs such as “walking to make money”, “watching the news to earn points”, and “swap videos for products” have appeared one after another, causing concern. The rebate model of the relevant platform pulling people's heads, the team consisting of upper and lower lines and promising high returns has been suspected of pyramid schemes. Facing the new-style MLM deception to mobile phones and constantly “pretending to be disguised”, and faced with the real dangers of MLM disrupting market order and increasing capital market risks, it is necessary for relevant departments to strengthen supervision and timely intervention.

6. Literary criticism

On November 1, 2019, in the 20th edition of the "People's Daily", "Creating a Good Atmosphere for the Development of Literary and Art Criticism", the article called for the promotion of literary and art criticism creation and comment progress.

According to the article, in the era of literary development and change, from literature to stage dramas to film and television dramas, there will always be some works that raise different views among experts and the masses. This is an important manifestation that literature and art have received public attention, and an effective opportunity to lead creative production through literary criticism. Representative topics should be selected for in-depth and rational discussion, reasoning, distinguishing between right and wrong, and clear direction, so that positive energy is stronger, and positive values are deeply rooted in the hearts of the people. The more the truth becomes clearer and the more rational the discussion, the deeper it will be, and the more active the atmosphere of criticism will be, and the progress of creation and criticism will be promoted.

Internet influencer economy

On October 25, 2019, in the 5th edition of "People's Daily", "Internet red economy, honesty has a future", the article named live broadcast, online celebrity endorsement of food safety, "bill order" and other issues are not tolerable Ignore.

According to the article, with the continuous development of new formats of e-commerce, some live broadcasts, online celebrity endorsements and other Internet sales forms are sought after by netizens. But at the same time, problems such as food safety and "bill order" cannot be ignored. The new e-commerce model and consumption model are becoming a new bright spot in China's economy. Behind this, a large number of personalized products meet people's diverse and personalized needs. Through a healthier model and better supervision, so that new formats and new supplies can continue to meet consumer demand, we can allow more consumers to rest assured that consumption, the cake that promotes consumption is getting bigger and bigger, and promote high-quality economic development.

8. Information security

On October 14, 2019, in the fifth edition of the "People's Daily" article "Cooperating to Protect the Security of Personal Information", the article named the issue of leaking personal information such as AI changing face.

The article states that the advancement of Internet technology has created a huge space for a better life. However, personal information protection problems such as face-to-face changes in AI, public sale of face data, and abuse of user privacy by big data companies have also become a major pain point in the protection of civil rights in the Internet era. In order to better benefit and avoid harm, we must better protect the security of personal information. Whether it is "excessive superstition of technology" or "simple belief that the law lags behind", it is the separation between law and technology. Regardless of whether it is law or technology, if only unilateral efforts are made, even if a certain effect can be achieved, it will be difficult to play a fundamental role.

9.Government new media

On June 10, 2019, in the 5th edition of "People's Daily", "Guiding the Standardization of New Governmental Media Development", the article named the problems of the new government media, and called on the new government media not only to focus on "form", but also to focus "real".

The article states that at present, some government new media still have some problems in the operation and maintenance process. The lack of rigorous information release, irregular construction operation and maintenance, and inadequate supervision and management have led to inadequate communication, interaction, and service capabilities of some new government affairs media, which has reduced the effectiveness of government affairs for the people. Government affairs new media operations are not professional and careless, reflecting that some functional departments still lack in Internet thinking and awareness of serving the people.

10.Small video

On May 24, 2019, in the 14th edition of "People's Daily", "Small Videos Can't Be Taken Like This", the article named the phenomenon of taking small videos regardless of public safety.

The article said that for small video management platforms, such content can not give space. The small video is a cultural product. The first thing to consider is social value, and it cannot be full of copper smell. Attention economy can be there, but not blind. As long as "wonder", regardless of the consequences, such traffic is not desirable, and even the larger the traffic, the greater the harm. Spreading positive energy is good for society, so that we can go healthily and for a long time.

11.Copyright protection

On May 24, 2019, in the fifth edition of the "People's Daily" article "Protecting Copyright with" Full Chain "Thinking", the article named the issue of piracy of popular film and television works.

According to the article, over a period of time, many popular movies such as "Wandering Earth", "Speeding Life" and "Crazy Aliens" have appeared in many pirated versions. This not only infringes upon the legitimate rights and interests of producers and producers of film and television works, but also affects the upgrading of the film and television industry in China. Innovation is an inexhaustible driving force for the development of a country and a nation. Protecting intellectual property rights and implementing national intellectual property strategies are important measures for building an innovative country. Strengthening the protection of intellectual property rights is the most important part of improving the property rights protection system, and it is also an important guarantee for improving China's economic competitiveness.

12, boot ads

On April 10, 2019, the 5th edition of the "People's Daily" published an article "Don't turn into a" psoriasis "on boot ads." The article criticized the boot ads that harmed users' right to know.

The article said that wanting to harvest a smart experience, but stumbling ads, will undoubtedly affect consumer experience. From the perspective of consumer rights protection, the factory-built, irreversible boot-up advertisements are suspected of damaging the vital interests of consumers. According to the Consumer Rights Protection Law, there is a boot-up advertisement but it is not mentioned in the product manual and detailed introduction page, which harms the user's right to know.

According to the "Interim Measures for the Administration of Internet Advertising", forcing consumers to watch advertisements without giving them the right to cancel and close advertisements voluntarily violates the provisions of "Using the Internet to publish and send advertisements, which shall not affect users' normal use of the Internet."

13. "Minor Programs"

On April 16, 2019, in the fifth edition of the "People's Daily" article "Incorporating" Minor Programs "into the Right of the Rule of Law", the article named the chaotic phenomenon of over-hyped child stars and "consumer" minors in variety shows .

The article said that excessive speculation of child stars and "consumption" of minors violated the growth laws of minors, and also facilitated the quick-minded mentality of "debuting as soon as possible, becoming famous as soon as possible, and realizing as much as possible". The transmitted value guidance is worth vigilance. In the age of the Internet, the variety of program content has created a special information environment for the growth of young people. For content producers and distributors, they must take the initiative to take on social responsibility.

14, algorithm recommendation

On April 11, 2019, in the ninth edition of the "People's Daily" "Recommend a good algorithm to recommend a" steering wheel "", the article called on algorithm recommendation users to carefully check the information content they recommend, not one-sided at the expense of guidance In pursuit of economic benefits, it is not possible to leave all the check procedures to the machine.

According to the article, what is the "steering wheel" recommended by the algorithm? It is the mainstream value, which is the core value of socialism. The healthy operation and healthy development of a society requires the inspiration and guidance of mainstream values. The absence of mainstream values is not conducive to social development.

As an information technology, algorithm itself does not have a value stand and moral stand. However, it is impossible for a recommender to use an algorithm without a value stand and a moral stand. Its motivation and virtue determine the value orientation of algorithm recommendation. This requires users of algorithm recommendation, especially market-oriented communication platforms, to have value consciousness and responsibility, and be responsible for the social impact of algorithm recommendation.

15.Realistic works

On March 12, 2019, in the 20th edition of "People's Daily", "Internet dramas call for more realistic works", the article calls for network dramas to draw nutrition from the realist creative tradition, and to record the times more actively and diligently. .

The article said that some of the tried-and-tested "explosion strategies" in network drama creation frequently failed. The suspense drama that had its own original "big IP" and its own theme bonus was no longer a guarantee. The panacea of spreading effects, along with the creative ideas of the past few years, seems to be increasingly difficult to form a screen. After several years of growth, the network drama has reached a stage that requires further optimization and upgrading. And draw the successful experience from the most widely circulated and favorite literary and art category-TV series, strengthen the observation of the times and respond to the audience's actual needs, shape the unique spiritual pursuit, narrative characteristics and aesthetic style of domestic Internet dramas, and become the Internet The inevitable choice of drama practitioners is an important direction for the development of network drama.

to sum up

Through combing, it has been found that the phenomena criticized by People's Daily since the beginning of this year include the following 15 aspects: celebrity design, pop-up ads, fan culture, algorithm recommendation, boot ads, minor programs, literary criticism, realist works, copyright protection, Small videos, government new media, information security, internet celebrity economy, online games, and news making apps.

The People's Daily article also defines and clarifies the chaos that exists in the media field. Not only does it fix the chaos that exists, it also helps the audience to understand the phenomenon better.

Through combing, we found that while the People's Daily criticized these chaotic phenomena, it also analyzed the reasons. At the same time, the People's Daily also called on relevant departments to strengthen supervision and timely intervention, such as small videos, boot ads, and minor programs. Timely management and control of relevant departments.

Generally speaking, the criticism of the People ’s Daily refers to the criticism of the People ’s Daily newspaper, but the People ’s Daily ’s two micro-speakers are more timely in responding to hot events and, to a certain extent, have quickly responded to major public concerns, such as advanced on-demand toilets that have been pushed to the fore It is evidence.


Editor-in-chief: Wang Diantong

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