Yangzi Yangyan App is a client application launched by the official website of the Yangtze Evening News. All information is vertical to the official website, but the layout and various information content are more streamlined, bringing the most valuable, deepest and most influential global to users. News, which covers all aspects of social life, allows you to always grasp first-hand information on the development and changes of the times, grasp the melody of the world's rotation, and always be at the forefront of information.
The Yangtze Evening News website is the official news website of the Yangtze Evening News, China's largest Evening Newspaper. It has news qualifications issued by the State Administration of International Affairs. The client publishes and pushes news in a timely manner. Services such as offline downloads.
"Yangtze Evening News" is ranked 1st in the daily circulation of Jiangsu newspapers, 4th in the daily newspapers of China, and 21st in the world newspapers. It is the only print media in Jiangsu that has been selected as one of China's top 500 value brands, ranking 153. It is the only print media in Jiangsu that has been selected as one of Asia ’s top 500 value brands, ranking 175th.
It is the only one in Jiangsu to be selected as one of the “Top Ten Chinese Newspapers for Mobile Communication”. It is the only one among the top ten favorite newspapers among college students in Jiangsu. Ranked first in the influence of Jiangsu media Weibo.
When Mr. Yu Qiuyu came to Nanjing to give a speech, he wrote such an inscription to the Yangtze Evening News: "In the storm of information dissemination, people are looking for a just island. In the evening, the island is not far away." This explains, Mr. Yu believed in the promise of the fairness of the information given by the four words "Yangzi Evening News". Mr. Yu's choice of the Yangtze Evening News is his identity and loyalty to the Yangtze Evening News brand, which is the value created by the brand. The Yangtze Evening News, which was founded in 1986, is invincible and continues to strengthen in the fiercely competitive newspaper industry. The fundamental reason is that it can bravely fulfill its social responsibilities, and therefore has established Yangtze, a favorite of millions of readers. Brand. In the course of 22 years of running newspapers, through the exploration and practice of Yangzi newspaper, with a high sense of social responsibility, they have continuously constructed, built and enriched the brand connotation of this newspaper, and gradually formed their core competitiveness. Yangzi's core competitiveness is "to comprehensively improve credibility, guidance, and influence, and run newspapers that the party and the people are satisfied with." And the source of power that runs through the three forces of credibility, guidance, and influence is "social responsibility." Now, let me talk about the brand construction and social responsibility of Yangzi Evening News from the perspective of the three forces of building the Yangzi Evening News brand.
Today's news competition is deepening and three-dimensional. Although news products still emphasize the wisdom and creativity of reporters, the production of products has shifted from the past "personal workshops" to "intensive intensive production". A significant sign is- — Provide powerful support for front-line reporters with a powerful editing platform, so that the production of news products can meet the requirements of modern competition.
So how should this powerful editing platform be constructed and finally achieve the purpose of navigating and writing high-quality manuscripts for journalists? The "Yangzi Evening News" tried to build a news topic selection management process, process supervision mechanism, and evaluation mechanism through a revision. It tried to overturn the traditional journalist's writing and editing terminal check mode through these end-to-end processes and mechanisms to improve the quality of news. Manage the entire process from the front, middle, end and after sales of news product production.
Editor-in-chief: Liu Yangge