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Time: 2019-06-20 Source:

National Netlink News Planning and Publishing Service

I. Regular planning and release of local or enterprise (including public institution) event news:

Example: ①, Place: Rename, remove county to build a city, build a county (city, district) 5th, 10th, 20th anniversary ... integer anniversary, submit a news plan and press release plan to the celebration office half a year in advance and include it in the list. Financial plan. The service fee depends on the type of media (referred to as TV, newspaper, website) and size (how many);

② Enterprises (including institutions such as schools, hospitals, etc.): Anniversary celebrations, large-scale projects completed or put into production, newly obtained important awards or honors, or important results or achievements, newly identified large-scale agreements or contracts, or to be launched soon The big event created momentum ahead of time.

In this case, you can discuss with them one month in advance for news planning and news release programs. Service fees are based on size;

Case A: Zhoushan Network Culture Festival ...

B: Case Study of "China Net Network Newly Revamped and Strengthened Services"

2. Beijing Special Press Conference:

When a local or enterprise (public institution) has an important event that needs to be publicized in a certain form, it may be recommended to hold a press conference of a certain size in Beijing (such as the Great Hall of the People or Diaoyutai State Guesthouse, Beijing International Convention Center), invite The size of the media can be large or small. The specifications for inviting relevant leaders can be high or low. The cost depends on the situation, ranging from 200,000 to 500,000 yuan.

3. Focused text links for online promotion in specific time periods:

①, a major event arranged in the city may have been arranged to launch a special website on the XX City News Online. In order to expand the publicity effect, you can arrange to place the topic at a specific time and pay links in a prominent position on the central authoritative online media. The time can be It is one day, five days, and one month. The linking website can be selected from People.com, Xinhua.com, China.com, CCTV.com, Sina, Sohu, Tencent, Netease and so on.

②. When a company (or institution) has a major event in the near future, it can arrange to link its own company's website directly to several central online media or four major portals (Sina, Sohu, Tencent, NetEase). The time may be It ranges from 1 day, 5 days or a month.

Fourth, the People's Daily News-the key publicity of the video interview with People Network:

Mainly refers to XX cities or districts or counties under the jurisdiction of XX cities or other powerful units (including institutions). When it is necessary to increase publicity, when the image is established, the National Network of People's Daily will make a special website for them. Local Propaganda Department cooperates to build a website), adding news at any time within 365 days of the year. At the same time, party and government leaders were invited to the People's Daily Studio for video interviews.

The special website can be a picture or text link on the homepage of Renmin.com or the homepage of the local channel of Renmin.com (the prices of the two links are different).

(The homepage picture link is 500,000 yuan a year, the text link is 300,000 yuan a year, the local channel arranges the picture link for 300,000 yuan a year, and the text link is 150,000 yuan a year.)

V. Centralized Press Releases of National Key Websites:

A unit pays fees and provides manuscripts. At the same time, we can help to place its news articles on central, provincial, prefecture-level news websites, up to 600 or more, and release them in a concentrated manner within 3 days, generating a sensational effect. .

6. Organize "local trips to national key news websites"

Upon request, 50 to 100 national key news websites can be invited to hold a theme forum in the local area, and at the same time interview 3-5 local enterprises according to the route selected by the Ministry of Propaganda, and each online media releases related articles or news. To achieve the intended purpose of publicity.

Seven, expert team on-site inspection strategy forum:

According to local requirements, the national website will help a certain place to invite authoritative or top experts and leaders from the urban planning industry, cultural industry, Internet industry, and economics to the local area. After visiting the local area, face to face with local leaders. Exchange and issue diagnostic reports, formulate rationalization suggestions to promote local or project development, etc.

At the same time, it can also cooperate with the press release and publicity covering the central online media and local online media.


Editor:

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